ANALYZING THE IMPACT OF SOCIAL MEDIA HEALTH-RELATED VIDEOS ON PUBLIC HEALTH BEHAVIOR

This study was conducted to examines the influence of social media health-related videos on public health behavior, focusing on user engagement, credibility assessment, and the behavioral impact of such content.Based on a survey conducted among 101 respondents primarily from the state of Punjab and nearby regions in India, the findings reveal that while users frequently encounter and consume health-related content on platforms like Instagram and YouTube, there is a significant gap in identifying authentic and medically accurate information. Many respondents admitted to trying remedies or self-treatment methods based on such videos, with varying levels of effectiveness and occasional adverse effects. The study highlights the need for stricter content regulation and greater public awareness to mitigate the risks of misinformation.