CONSUMER AWARENESS, PERCEPTION, AND ACCEPTANCE OF MORINGA-INFUSED PROBIOTIC PRODUCTS AND THEIR PERCEIVED ROLE IN METABOLIC HEALTH
- National Institute of Food Science and Technology, University of Agriculture, Faisalabad, Pakistan.
- School of Human Nutrition and Dietetics, Minhaj University Lahore, Pakistan.
- Riphah international university, Faisalabad, Pakistan.
- Riphah Faculty of Rehabilitation and Allied Health Sciences, Riphah International University, Gulberg Green Campus, Islamabad, Pakistan.
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Abstract
Background: Moringaoleifera and probiotics are well known for their health-promoting characteristics and possible uses in functional foods. The combination of both of these substances may bring synergy to metabolic health benefits; nevertheless, consumer awareness and acceptance of such products have not been investigated sufficiently yet.
Objective: To investigate consumer awareness, perceptions, acceptance, and purchasing intention of moringa-infused probiotic products and their possible benefits to metabolic health.
Methods : A questionnaire was employed to conduct a cross-sectional study using 100 adult participants. Data analysis involved descriptive statistics, Cronbachs alpha test, chi-square test, independent sample t-test, one-way ANOVA, correlation, and regression.
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How to Cite This Article
Eesha Abdul Ghafar et, al (2026); CONSUMER AWARENESS, PERCEPTION, AND ACCEPTANCE OF MORINGA-INFUSED PROBIOTIC PRODUCTS AND THEIR PERCEIVED ROLE IN METABOLIC HEALTH, International Journal of Advanced Research (IJAR), 14 (07), 97-108, ISSN 2320-5407. DOI: https://doi.org/10.21474/IJAR01/23769
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