Vol. 14 (07) pp. 97-108

CONSUMER AWARENESS, PERCEPTION, AND ACCEPTANCE OF MORINGA-INFUSED PROBIOTIC PRODUCTS AND THEIR PERCEIVED ROLE IN METABOLIC HEALTH

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  • National Institute of Food Science and Technology, University of Agriculture, Faisalabad, Pakistan.
  • School of Human Nutrition and Dietetics, Minhaj University Lahore, Pakistan.
  • Riphah international university, Faisalabad, Pakistan.
  • Riphah Faculty of Rehabilitation and Allied Health Sciences, Riphah International University, Gulberg Green Campus, Islamabad, Pakistan.
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Abstract

Background: Moringaoleifera and probiotics are well known for their health-promoting characteristics and possible uses in functional foods. The combination of both of these substances may bring synergy to metabolic health benefits; nevertheless, consumer awareness and acceptance of such products have not been investigated sufficiently yet. Objective: To investigate consumer awareness, perceptions, acceptance, and purchasing intention of moringa-infused probiotic products and their possible benefits to metabolic health. Methods : A questionnaire was employed to conduct a cross-sectional study using 100 adult participants. Data analysis involved descriptive statistics, Cronbachs alpha test, chi-square test, independent sample t-test, one-way ANOVA, correlation, and regression.

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How to Cite This Article

Eesha Abdul Ghafar et, al (2026); CONSUMER AWARENESS, PERCEPTION, AND ACCEPTANCE OF MORINGA-INFUSED PROBIOTIC PRODUCTS AND THEIR PERCEIVED ROLE IN METABOLIC HEALTH, Int. J. of Adv. Res., 14 (07), 97-108, ISSN 2320-5407.

Corresponding Author

Eesha Abdul Ghafar
National Institute of Food Science and Technology, University of Agriculture, Faisalabad, Pakistan
Pakistan
Creative Commons Attribution 4.0 This work is licensed under a Creative Commons Attribution 4.0 International License.