Vol. 14 (08) pp. 69-79 DOI: 10.21474/IJAR01/23938

THE EVOLVING ROLE OF STRATEGIC PLANNING, SWOT ANALYSIS AND TECHNOLOGY IN BUSINESS RESILIENCE

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  • University of Malawi, MBAP ,P.O Box 280, Zomba, Malawi.
  • Botswana Accountancy College , School of Finance and Professional Studies, Private Bag 00316, Gaborone.
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Abstract

This article explores business resilience in reference to the role of strategic planning, swot analysis and technology, by emphasizing its value in identifying internal strengths and weaknesses alongside external opportunities and threats. By making insights from contemporary literature, the study highlights how SWOT analysis enables data-driven decision-making and supports the development of comprehensive strategies that foster continuous improvement. Furthermore, the article examines the integration of strategic planning with risk management and contingency strategies, underscoring their importance in enhancing organizational adaptability and resilience.

How to Cite This Article

Mwayi Nkhoma (2026); THE EVOLVING ROLE OF STRATEGIC PLANNING, SWOT ANALYSIS AND TECHNOLOGY IN BUSINESS RESILIENCE, International Journal of Advanced Research (IJAR), 14 (08), 69-79, ISSN 2320-5407. DOI: https://doi.org/10.21474/IJAR01/23938

Corresponding Author

Mwayi Nkhoma
University of Malawi, MBAP ,P.O Box 280, Zomba, Malawi.
Malawi

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