FACTORS AFFECTING JOB SATISFACTION OF BANKS? EMPLOYEES IN SOUTH EAST REGION OF VIETNAM

In the knowledge economy time, when the role of mental labor is getting more and more important, humans become the most critical resource of modern society, a strategic resources, and one of the key factors determining whether a business succeed or not. Possessing and retaining ?elite forces? that have good abilities, enthusiasm, and a commitment to be webbed to the business are in fact a great challenge to businesses providing services as it?s considered as the input materials, especially those in services fields such as banking, which require grey matter and human resource. The research is conducted to make a significant contribution to the theoretical system, as well as establishing new scale in measuring job satisfaction of banks? employees. Commercial banks could make use of this research result, especially the key elements of job satisfaction of banks? employees, for designing appropriate policies and methods to keep their employees, forming the foundation to advance the business efficiency and competitiveness.