RECURSIVE E-COMMERCE A REVOLUTION – ITS FUTURE, CHALLENGES AND INITIATIVES.

Recursive E-Commerce is the duplication and multiplication of intended e-commerce product and services through direct distribution system or what we call it as affiliate marketing. Online trading of products is so common that every individual is attached to it directly or indirectly. Even a labour class is using online services for e.g. one gets a mobile recharge done with the telecom service provider, which actually happens on the server. Government of India has made the booking of LPG cooking gas online through mobile compulsory for everyone. What is expected out of each individual is a change to go digital. Such aura of commercialization under each sector gives a compulsive push to every individual upgrading the skill set on the one hand and giving tons of opportunities to the e-commerce businesses to flourish and widen their horizons in lieu of meeting the compulsive and inductive change with full conviction on the other side. At the same instance so many investors grab the opportunity to invest and increase their asset through such distribution system and contribute to the exponential growth of company, business and every individual attached with the system.