UNDERSTANDING BRANDS- IN A HUMAN WAY.

Products and Brands are considered as the two faces of a same coin. These are the things which we come across in our day to day life. Both of them exist with their identities complementing or even supporting each other. This article begins by giving life to products and brands, metaphorically comparing it to Human Beings. Then we differentiate products and brands to understand them better, followed by finding the needs that they would have, the expectations from the customers or even the consumers. This paper outlines the intricate relationship and supports a statistical study with the perception that people have towards brands and products and also the hegemony it has created in the minds of consumers. We have tried to bring in the perspective of a brand, trying to speak from its shoes. This paper brings forward the opinion that the Brand has put forward. The Brand speaks for itself.