AN EMPIRICAL STUDY ON FACTORS INFLUENCING CONSUMER'S INTENTION TO ADOPT E-COMMERCE IN DR CONGO

The internet popularity is rising with its activities and have opened up a wide range of business opportunities especially in items of e-commerce. Even so, studies show that e-commerce adoption rate in developing countries appears to be endeavor. A lot of countries still facing the challenge of low rate adoption of e-commerce. Democratic Republic of Congo (DRC) is one of these countries where e-commerce adoption is still in its infancy. However, due to recent infrastructure upgrades and the growth of telecommunications services in the country, the penetration of the Internet, mainly cellular Internet is growing at a markedly speedy pace. Тhe purpose of this research is to investigate on the factors that could affect the adoption of online shopping in DRC. Тhe Тechnology Аcceptance Мodel (ТАМ) conducted the investigation. A quantitative approach was used in the collection of data and it has reported on the results of a survey of 201 Congolese held mobile phone. The data analysis was done using SPSS 25. The findings exhibit that Perceived Ease of Use, Perceived of Usefulness, Perceived Trust have excessive correlation with a user’s intention to shop online.