MATRIX OF INTERNAL AND EXTERNAL FACTORS IN THE STRATEGIC PLANNING OF A HEALTH COOPERATIVE

Strategic planning represents the mechanism through which companies manage to guarantee an adequate process of efficient establishment of actions and allocation of resources to respond in a timely manner to the needs of the environment. It is then proposed from a descriptive case study, the way in which health cooperatives achieve the implementation of environmental analysis matrices, in this case the MEFE and MEFI matrices respectively, which allow them to analyze both internal and external factors.