Vol. 10 (06) pp. 1048-1057 DOI: 10.21474/IJAR01/14984

DETERMINANTS OF COMPETITIVE ADVANTAGE OF CONVECTION SMES TOWARDS DIGITAL TRANSFORMATION (CASE STUDY IN WEST JAVA PROVINCE)

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  • University of Pancasila, Indonesia.
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Abstract

This study aims to develop competitive advantage in order toimprove competitivenessandmaintainitscompetitivepositionagainst competitors,bothwithimportedanddomesticproducts.Theresearch examinesandanalyzestheinfluenceoforganizationalculture,business environment,innovation,rawmaterialrequirements,ondigital transformationandcompetitiveadvantage.Digitaltransformationis notonlyadependentvariableonfourindependentvariables,butalso anindependent variablewhentestingandanalyzingitseffecton competitiveadvantage. ThesampleinthisstudyweretheownersofconvectionSMEsinWest Java.Todetermine the effectbetweenvariables,the analysisusedistheStructuralEquationModel(SEM)with the Partial LeastSquare (PLS)approach.Theresearchconcludesthatorganizationalcultureand innovationhavenosignificant effecton digital transformation.The businessenvironmentandtheneedforrawmaterialshaveasignificant effect ondigitaltransformation. Organizational culture,innovation, andtheneedforrawmaterialshaveasignificanteffectoncompetitive advantage.Inthebusinessenvironment,digitaltransformationhasno effect on competitiveadvantage.

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How to Cite This Article

AgusIim Suryana, Bambang Purwoko and Zulkifly (2022); DETERMINANTS OF COMPETITIVE ADVANTAGE OF CONVECTION SMES TOWARDS DIGITAL TRANSFORMATION (CASE STUDY IN WEST JAVA PROVINCE), Int. J. of Adv. Res., 10 (06), 1048-1057, ISSN 2320-5407. DOI: https://doi.org/10.21474/IJAR01/14984

Corresponding Author

Lie Adek
University Of Pancasila, Indonesia
Indonesia
Creative Commons Attribution 4.0 This work is licensed under a Creative Commons Attribution 4.0 International License.